We turn everyday products into full brand worlds.

A full-service branding agency led by people who have run product-based businesses themselves.

Brand
Packaging
Photo
Web

+ everything in between

Your brand should feel like a world people want to live in -

Right now they’re mindlessly scrolling, flooded with ads, and half checked out. Our job is to snap them out of it long enough to finally notice the thing they’ve been searching for, you - and this only happens when you have a brand world pulling them in.

A brand world is simply the universe your business lives in: your packaging, website, photos, how you talk, how you show up, all working together. 

Think of it like visiting a new country - the culture, the food, the way people move, the feeling it gives you. That’s what your brand needs. A clear world of its own, one that helps people recognize you instantly and say, "this is exactly what I need".

And we're here to bring that world to life.

We do it all, seriously.

We think through every facet of your business from day one - ensuring your brand translates seamlessly across packaging, photography, web design, and every else it touches.

We’re not just designers; we’re strategists, product experts, and your creative sounding board.

No juggling multiple agencies. No mismatched visuals. Just one cohesive, immersive brand world.

WELLNESS BRAND

WELLNESS BRAND

Ancient Healing Teas
RESTAURANT

RESTAURANT

Yolked
WELLNESS COMMUNITY

WELLNESS COMMUNITY

Sunday Reset
JEWELRY BRAND

JEWELRY BRAND

Vira
KITCHEN & LIFESTYLE BRAND

KITCHEN & LIFESTYLE BRAND

Textile & Twine

We’ve helped founders in the wellness, apparel, beauty, and hospitality space fall back in love with their business.

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"I cried going through the guidelines. You and your team exceeded my expectations."

MarissaRefineri

"It's always wonderful to work with someone who truly understands the vision and helps bring it to life. Kristen's ability to take on a new project and excel in a new industry is a testament to her skills and versatility as a branding expert. It's important to have a strong brand in the restaurant business, as it helps to establish the unique identity of the establishment and sets it apart from others. Kristen created a well-designed brand, that has helped us to attract customers and build a loyal following. I'm glad that Kristen was able to deliver on our expectations and create a fantastic brand for our new restaurant."

Henry WongYolked

"An incredible studio that really puts the customer first. Kristen is super knowledgeable about all aspects of design and what's needed to build a forever brand. Great communication, and I felt heard at all our meetings. Super excited to continue to work with her on new projects."

NicoleSunday Reset

"Loved every second of working with Kristen on our branding and Shopify store design. The process was seamless, from the intake questionnaire to delivering the final product. Really appreciate the thoughtfulness and creativity in capturing the essence of our brand in a way we never would have been able to do on our own. The result is a cohesive look with an absolutely gorgeous website, one that functions in a way that meets all of our wholesale customers' needs. Will absolutely go back to Studio Fulchi for any future needs and highly recommend to anyone and everyone!"

JenniferVira

"So far, I've worked with Kristen and the Studio Fulchi team on a mini-branding intensive and the experience was flawless. Communication was easy, execution was timely and seamless, and most importantly, the brand work was immaculate. Kristen is super creative and really helped to shape my brand direction. I'm excited to keep working with them going forward!"

TroyProject Aether

"At The Wig Fairy, we’d been craving cohesive branding for years, and Fulchi delivered beyond our expectations. After just a few video calls, she really understood our vision and was flexible and easy to work with throughout the process. She helped us create multiple logos, select fonts, refine our overall brand identity, and provided helpful graphic examples. On top of that, she redid our Shopify site, giving us a stunning new website. We highly recommend Fulchi to anyone looking to elevate their brand!"

MonaThe Wig Fairy

"Kristen proved invaluable in launching my business and as a bonus, I had so much fun working with her and look forward to staying in touch. I immediately felt that she was invested in me as a person, not just as a client and really took the time to get to know my values so that the branding would feel like a true reflection. All of her designs are completely original and her deliverables made it so easy to apply her designs to my website, social media, swag items, shopping bag, and so much more. I feel 100% confident and ready to open my store knowing that I have a professional suite of branding designed by Kristen. She offered to drive 4+ hours to make the photoshoot for my website and fly to Chicago for a weekend to be there for the store opening. Those actions just go to show how much she cares for her clients and will go the extra mile to show support and ensure their success. I'm so grateful I chose to work with Kristen!"

KatieBatik

"Kristen's design is truly AMAZING! She not only guided us in refreshing our branding, which was perfectly aligned with our vision, but she also completely redid our website and it's everything we wanted. She stayed organized, on time and was always extremely prompt to respond. I cannot speak enough good words about our experience!"

AliAlice & Wonder

"Kristen + Studio Fulchi made my branding dreams come true! Kristen understood my vision for the company, without me knowing how to explain it clearly. The Studio Fulchi process so was easy and seamless, with a quick turnaround. I could not be happier with the results and am looking forward to working with Kristen on our next project!"

RachaelRachael Rosewood Skin Clinic

Let’s build the brand your Pinterest board wishes it was.